International Association of Scholars “Intellectual Leadership”

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Anton Ovcharyk (SEREDA)

1. Full Name:

Anton Ovcharyk

Creative / Professional Name: SEREDA

2. Country / City of Residence:

Spain / Barcelona

3. Specialization (Business / Professional Activity):

Creative Producer, Editor-in-Chief, Journalist, TV Presenter, Scriptwriter, Media Expert, Public Communications, Rhetoric and Public Speaking Trainer.

4. Professional Summary (2–3 sentences):

Media professional with more than 20 years of experience in television, radio and creative production. My professional background includes work as a TV presenter, journalist, scriptwriter, creative editor, producer and media project manager for leading Ukrainian television channels.

I am the founder of SEREDA Rhetoric Workshop and the author of educational programs and original methodologies in public communication, rhetoric, public speaking and media relations.

5. Public / Community Activity:

I have more than two decades of professional public activity in Ukrainian media. Throughout my career, I have worked as a television presenter, journalist, scriptwriter, editor and producer for major Ukrainian broadcasters, including Channel 5, Inter, K1, Novy Channel, 112 Ukraine, UA:Pershyi, Apostrophe TV and Kyiv Live, as well as 1+1 TV Studio.

As the founder of SEREDA Rhetoric Workshop, I develop and deliver educational and training programs in public speaking, rhetoric, communication and media relations. I have implemented training projects for NGOs, charitable organizations, professional teams and other institutions.

An important area of my work is preparing speakers for public appearances, interviews and effective interaction with the media.

6. Statement of Purpose:

For more than two decades, my professional work has focused on information, communication, media and the dissemination of knowledge to broad audiences. My academic background in history and social psychology has shaped my professional interest in social processes, human behavior, communication mechanisms and the impact of information.

I see membership in the International Association of Scientists “Intellectual Leadership” as an opportunity to engage with the international scientific and expert community, participate in interdisciplinary initiatives and contribute my practical experience in media and communication.

I am particularly interested in the dissemination of knowledge through contemporary media, the development of a strong culture of public communication, and the creation of formats that bridge scientific expertise with the accessible language of television and digital platforms.

7. Education:

  • 1998–2003: Sumy State Pedagogical University, Faculty of Social Pedagogy, Sumy, Ukraine. Qualification: History Teacher and Social Psychologist.

8. Academic Degree (if applicable):

No academic degree.

9. Scientific Publications, Books, and Media Coverage:

I do not currently have scientific publications or separately published books.

I have more than 20 years of professional experience in television, radio and digital media as an author, presenter, journalist, scriptwriter, editor and producer.

My professional work includes script development and writing, research and topic development, work with documentary materials, concept creation and the development of new television and media formats.

10. Copyrights (Author Programs, Methodologies, Courses):

Founder and trainer of SEREDA Rhetoric Workshop, an original educational initiative specializing in public communication, public speaking and rhetoric.

I have developed approximately 20 original training courses and educational programs, including:

  • Public Speaking
  • Public Communications
  • Conflicts in Communication
  • Working with Mass Media
  • Finding Topics for Communication
  • How and What to Say
  • PR for NGOs
  • programs focused on rhetoric and preparing speakers for public appearances and media interaction.

My original training approaches and methodologies have been implemented in educational projects for U-LEAD across 10 Ukrainian cities, as well as for NGOs, charitable organizations, professional teams and the press service of Boryspil International Airport.

I am also an author and developer of concepts, scripts and formats for television, documentary and digital media projects.

11. Inventions / Patents:

No registered inventions or patents.

Contact Information: